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Launch pricing · Founding Coach spots open

Flat pricing. Grow without the per-client tax.

One price whether you coach 20 clients or 120. Your branded store app is on Pro, not locked behind the top tier.

Founding Coach offer

40% off for life. First 500 coaches only.

  • A direct line to the founders
  • A vote on the roadmap
  • Founding Coach badge
Claim a spot

Plans and prices

Billing period
Currency

Starter

$29 /month

Founding Coach: $17.40/month for life

For new coaches building their first roster.

Up to 15 clients

  • Programming, nutrition, check-ins and chat
  • AI co-pilot: 30 check-in review packs a month
  • Basic business engine
  • Client app in your colors and logo
  • 1% payment fee on top of Stripe
Join the waitlist

Pro

Most coaches

$79 /month

Founding Coach: $47.40/month for life

For working coaches. Most people pick this.

Unlimited clients (fair use)

  • Everything in Starter
  • Unlimited AI check-in reviews
  • Full business engine: sales pages, automations, referrals
  • Your own branded app in the App Store and Google Play
  • 0% payment fee on top of Stripe
  • Done-for-you migration and onboarding call
Join the waitlist

Team

$199 /month

Founding Coach: $119.40/month for life

For head coaches running a team of coaches.

Unlimited clientsExtra coach seats $29/month

  • Everything in Pro
  • 3 coach seats included
  • Team playbooks for the AI co-pilot
  • Team roster, permissions and analytics
  • 0% payment fee on top of Stripe
Join the waitlist

Prices exclude any applicable sales tax. Off-season? Pause for $9/month and keep your data and branding.

Compare plans

Feature comparison across Starter, Pro and Team
Prices in USD, monthlyStarter$29/monthPro$79/monthTeam$199/month
Coaching
Active clientsUp to 15Unlimited (fair use)Unlimited
Programming: date-based or drip, overrides, RPE/RIRIncludedIncludedIncluded
Nutrition: meal plans, swaps, barcode loggingIncludedIncludedIncluded
Check-ins and chatIncludedIncludedIncluded
AI co-pilot
Check-in review packs30 / monthUnlimitedUnlimited
Drafted replies, macro and program proposalsIncludedIncludedIncluded
Team playbooksNot includedNot includedIncluded
Business
Sales pages, automations, referralsBasicIncludedIncluded
Payment fee on top of Stripe1%0%0%
Your brand
Client app in your colors and logoIncludedIncludedIncluded
Fully branded app in the App Store and Google PlayNot includedIncludedIncluded
Team
Coach seatsTeam: extra seats $29/month113 included
Team roster, permissions, team analyticsNot includedNot includedIncluded
Always included
One-click full data exportIncludedIncludedIncluded
Migration from your current appSelf-serve importersDone for youDone for you
Founding Coach 40% off for life (first 500)IncludedIncludedIncluded

Pricing FAQ

The small print, in plain English.

Prices are our launch prices and may change before public launch. Founding Coach pricing, once you have it, stays. Questions? support@getcoachsmith.com

Is there really no per-client fee?
Really. Pro and Team include unlimited clients for one flat price. Starter covers up to 15 clients; when you outgrow it, move to Pro.
What does “fair use” on Pro mean?
It's there to stop one account being resold or shared across a whole gym, not to cap a growing coaching business. If you're one coach with a big roster, you're fine.
What's a check-in review pack?
One AI review of one client check-in: the summary, proposed macro and program changes, and a drafted reply. Starter includes 30 a month; Pro and Team are unlimited.
How does Founding Coach pricing work?
The first 500 coaches get 40% off their plan for as long as they stay subscribed, plus a direct line to the founders, a vote on the roadmap and a Founding Coach badge. Join the waitlist to claim a spot.
What's the payment fee?
When your clients pay you through the platform, Stripe charges its normal processing fee. On Starter we add 1% on top; on Pro and Team we add nothing.
Which currency will I pay in?
GBP, USD or CAD. Prices are set per currency, not converted daily. They exclude VAT and sales taxes, which are added at checkout where they apply.
I'm locked into an annual plan somewhere else.
Contract match: we give you free months for the time left on your current annual plan, up to 6 months. How switching works.
Can I pause or cancel?
Monthly plans cancel any time. In the off-season you can pause for a small monthly fee and keep all your data and branding. If you leave, one-click export gives you everything.

Lock in 40% off for life.

Join the waitlist. Founding Coach pricing goes to the first 500 coaches, in the order they joined.

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